Create zinc and selenium characteristics and build organic quality.
Project introduction:
The company is a comprehensive modern enterprise integrating agricultural planting, specialty product R&D, processing, production and sales, cold chain warehousing and logistics, leisure and entertainment, and tourism.
Product and service introduction:
The company focuses on health and implements organic management throughout the entire industry chain from “planting, picking, storage and transportation, processing, refrigeration, and packaging” to provide consumers with safe and reliable organic food and health care products. Focusing on the “four modernizations (organic processing, popularization of consumption, quantification of eating laws, and market branding)”, we will effectively realize the status and value of blueberries as the “Queen of Fruits”.
Target users:
The main target groups are young white-collar workers who often use computers, children who love to play with electronic products, students who are busy with homework, drivers who drive for long periods of time, and middle-aged and elderly people with vision loss. Since blueberries also have the effects of beautifying the skin, relieving hangovers, refreshing and relieving fatigue, the target consumer group can also be expanded to people who focus on detailed work, women who pay attention to beauty, and business people who socialize a lot.
Necessity of project construction:
1. It is to meet the needs of people’s life development and market demand. This project is based on the large-scale cultivation of blueberries, uses high-quality fresh blueberries as raw materials, and uses advanced technology and equipment to process blueberry products, which can meet the people’s growing consumer demand.
2. It is necessary to improve the market competitiveness of blueberries and ensure the sustainable development of the industry. This project invests in the local blueberry specialty industry through enterprises with certain economic strength, marketing experience, and project operation and management experience, and uses it as a leader to drive industrial development in other regions, which is conducive to the formation of high-quality blueberry planting, warehousing, processing, and sales. , organically combine mutual promotion mechanisms, extend the industrial chain, ensure farmers increase production and income, improve market competitiveness, and ensure the sustainable and stable development of the blueberry industry.
3. It is necessary to solve the “agriculture, rural areas and farmers” issues and promote the structural adjustment of agriculture and rural economy. This project targets the local specialty industry blueberry and is oriented to the international and domestic markets. From blueberry planting to product processing, the project conducts comprehensive and in-depth development and utilization of blueberries, greatly increasing the added value and economic benefits of the product, and further advancing the blueberry industry in Fenggang County. Develop in the direction of modernization, technology and scale.
4. It is the need to expand and strengthen the local economy according to local conditions. To make the local economy bigger and stronger, we must actively support leading agricultural product processing enterprises in the fields of grain, oil, fruits, vegetables, livestock products, aquatic products, etc., based on the resource endowments of each place, and cultivate famous brand products through large-scale, professional, and refined operations. , thus promoting the formation of advantageous industrial clusters, building a number of characteristic agricultural product processing industry belts, and guiding investors to enter the industrial manufacturing field.
5. It is the need for the development and growth of enterprises. A large number of farmers are engaged in the cultivation and production of “zinc-selenium blueberries” according to the standards set by the company, and the company operates and packages them uniformly. In the company’s unified standardized management, the quality improvement of fruits and alcoholic beverages is given top priority.