Environmental issues are now getting more and more attention from the country. Environmental protection inspection has been upgraded from the Ministry of Environmental Protection’s “Enterprise Supervision” in 2016 to the Central Inspection Group’s “Administration Supervision” in 2017 “. Currently, 21 provinces across the country have issued relevant documents to clarify the environmental protection responsibilities of each department. 24 provinces have introduced provincial environmental protection inspection plans and implementation details for the accountability of party and government leaders for ecological and environmental damage, and the remaining provinces are also actively formulating relevant policies. It can be said that the overall pattern of environmental protection inspections nationwide has been initially formed.
With increasingly stringent environmental protection inspections, it is impossible to say that the coatings industry will not be affected. But from another perspective, this can also be understood as an opportunity. The coatings industry can take a longer-term view and achieve industrial transformation so that the industry can develop sustainably and healthily.
The organization believes that the coatings industry should undergo changes in the following aspects in the next few years.
First of all, the paint industry has maintained relatively rapid development in recent years, which also means that competition within the industry has become increasingly fierce, and it is very important to focus on brand building. At present, some companies with advanced awareness have begun to focus on this area, creating their own brand features and increasing the popularity of their products.
Secondly, with the continuous development of the Internet, the paint industry needs to break through the traditional marketing model, pay more attention to online marketing, and use new media to strengthen brand promotion and increase consumption. readers’ perception of the brand.
Third, personalized customization has become a craze in other industries, and the paint industry should also learn relevant experience from it. Especially as the post-80s and post-90s generations have become the dominant consumer, the demand for personalization is bound to increase. Therefore, customized products will definitely be the future development trend.
Fourth, the growth of the paint market will expand the demand for paint services in the north of the city. In this case, marketing companies, logistics, home decoration companies, etc. can inject more support into the paint industry. Perhaps the paint giants can also incorporate it into their own business scope and assimilate this into corporate value-added services.
Fifth, the paint industry is currently facing a serious problem of homogeneity, leaving consumers often at a loss when purchasing. Affected by this, paint companies need to have more innovations in the future. In terms of development strategy, they can first be refined and then expand, seeking differentiation in terms of strength.
The sixth and most critical point is. That is, as the country pays great attention to environmental protection, the coating industry should produce more environmentally friendly and healthy products. Only by achieving this can we attract more consumers, make the brand stronger and bigger, and achieve sustainable and healthy development of the industry.
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