If a hair styling product does not provide the desired performance and sensory qualities and is not available at an affordable price, consumers will not return to the product even if it contains the desired all-natural ingredients. Extensive laboratory and prototype testing shows that hair care products formulated with MaizeCare Style Polymer provide performance and sensory benefits that are equivalent to or better than hair styled with synthetic PVP fixatives or commercially available natural alternatives. IOTA provides another option for formulators who require sustainably produced bio-based ingredients such as MaizeCare Style.
This non-GMO bio-based cornstarch meets consumer styling and sensory needs with excellent moisture resistance, curl retention and frizz resistance. In formulas, MaizeCare Style acts as a film former and styling aid, ranging from exceptional hardness to soft hold. This easy-to-use powder is formulated as a gel, wax, cream or spray and is effective in both all-natural hair styling formulas and synthetic formulas designed to enhance performance.
Additional testing shows MaizeCare Style is readily biodegradable and compatible with a variety of commonly used natural and synthetic hair styling ingredients, including natural and synthetic oils, butters, preservatives and rheology modifiers. When combined with silicones, MaizeCare Style can provide additional benefits such as adding volume, improving sensation and enhancing healthy hair after treatment. MaizeCare Style Polymer has recently been Eco-Cert certified as COSMOS.
