for young consumers, sensory experience can stimulate their desire to buy. in a market environment where all products are becoming more and more similar, creating unique textures and personalized appearances is one of the important ways to create differentiated products, and formula innovation is also the highlight that formulators pay most attention to during the exhibition. a product that can give consumers a unique sensory experience, from the difference in texture, the safety and effectiveness of raw materials to the personalized design of packaging, creates novel product forms, which is what many cosmetics development practitioners are looking forward to.
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