IOTA has often said, “If you compare personal care products to gourmet meals, the silicone additives would be the spices, not the meat or potatoes.” This means that small amounts of silicone polymers added to a premium formula will provide consumers with Come with the desired properties that will surprise and delight. This approach will allow formulators to make small and large modifications in a very efficient way by modifying well-known recipes to offer new products with different aesthetics.
Can be in (1) oil phase (alkylsiloxane), (2) aqueous phase (PEG/PPG dimethicone) or (2) silicone phase (dimethicone) Add appropriately selected organofunctional silicones. Reasons for addition need to be evaluated. Adding silicone to the oil phase improves wetting and spreading, thereby changing cushioning and play time. Surface tension reduction can be reduced from 32 dynes/cm to 25 dynes/cm. This drastic change will alter seating, playtime and ultimately aesthetics. Adding silicone that is soluble in the water phase will reduce the surface tension of the water phase and change the aesthetics. Finally, adding silicone-soluble materials other than dimethicone provides water resistance, barrier properties, and changes skin feel to provide a dry powdery feel. All in all, there are many possibilities.
