As consumers become more health-conscious, they continue to demand “green” alternatives when it comes to beauty and personal care products.
Personal care products that do not harm skin, the environment or society; and products that are natural, traceable and free of GMOs.
Despite the promising prospects of the cosmetics and personal care industry, the industry still faces challenges and obstacles in terms of environmental sustainability and ethical production, green formulations, eco-friendly packaging, transparency and traceability, and water management.
