The sunscreen market is growing approx. Global sales reach £3 billion and are growing at an annual rate of 5% due to increased consumer awareness and concerns about the damage caused by UV exposure.
Research shows that children are highly susceptible to sunburn and that people of all ages are generally at high risk for exposure to skin cancer and premature aging.
The sunscreen market includes a wide range of protective formulas, after-sun care and self-tanning products. Supportive claims about UV protection are becoming increasingly common and appear on the labels of nearly all skin moisturizers, anti-aging products, color cosmetics, and hair care products.
Consumers continue to seek optimized multi-functional products that provide safe and effective performance as well as desirable aesthetic and sensory results. Therefore, manufacturers have been actively improving their sun protection products to meet this evolving demand.
