Consumers are intentionally and personally investing in hair care products. They want great sensory results and reliable, long-lasting performance, bu…
IOTA’s new bio-based polymer recently launched as a bio-based, non-GMO hair styling agent that ranges from superior stiffness to soft styling De…
How does the new hydrolyzed corn starch perform compared to PVP? -Cosmetic silicone oil manufacturer
IOTA’s research and development began with a series of basic comparative tests to evaluate the performance of a new hydrolyzed cornstarch – MaizeCare …
PVP forms a hygroscopic film that absorbs moisture in the air, causing it to lose its fixing properties in high-humidity climates. IOTA’s hydrol…
In subsequent testing, IOTA compared the new cornstarch to similar products on store shelves to determine how it would perform in consumer styling app…
If a hair styling product does not provide the desired performance and sensory qualities and is not available at an affordable price, consumers will n…
Exposure to air is considered a significant external stressor for hair, which can cause damage to the cuticle (higher dry/wet combing energy), protein…
As a result of Asia’s rapid industrialization and urbanization, air pollution and its protection have become an increasing topic of discussion i…
Technology to protect against deposited contamination from leave-on cosmetics has been released and launched on the market. However, depositing enough…
A silicone-free shampoo containing 0.2% active dose of cationic polymer PQ-10, cationic guar gum and APTAC/ACM was prepared. Shampoos were used to com…
Perfume gives a product a greater dimension and is the calling card of many brands. High-quality scents are hard to imitate and last a long time. Frag…
Tea wax is derived from the Camellia sinensis plant, which is native to East Asia, Southeast Asia, and the Indian subcontinent but is now grown for gr…
